"Absolute Red" puree is cold pressed from whole fresh goji berries within 6 hours of picking. It is not blended, or reconstituted and it contains skin, flesh, pulp and juice which is the only way to get the whole benefits of the berries.

There are many types of goji juices on the market but the are not of the quality of Absolute Red. Many of them are diluted with other juices which weakens the benefits of the goji.

You only need 25mls of "Absolute Red" puree a day, compared with larger quantities (therefore more money) with other brands. Research by American scientists ranks the Ningxia Wolfberry as the highest antioxidant ability food in the world at an amazing 3650 ORAC (Oxygen Radical Absorbance Capabililty) units per ounce. Antioxidants have been proven to be an effective weapon against free radicals as they neutralize the effects of free radicals and prevent prematuire aging and chronic diseases.

"Absolute Red" products are made from berries picked in an extraordinary place where mineral rich soil and pure glacial water produce the superior "Ningxia" Goji Berry - Wolfberry. This simple red berry is widely known as the most nutrient-dense, natural antioxidant food supplement on the planet, yet for centuries, only a relative few benefited from its power.

Absolute Red berries are grown on a 1000 hectare dedicated farm in the premier goji growing region of China, the Ningxia Valley where the soil is rich in nutrients and trace minerals. This area is also known as the 'herbal heart' of China.

Absolute Red Goji berries - no chemicals, no colourings

The Absolute Red farm has been awarded the prestigious 'Green Certificate', the equivalent of the USDA's Organic Certification. There are no chemicals used in the growing stages, nor are any sprays, colourings or preservatives used in the drying process. These berries (from the oldest and most established vines) are layed out to be sun dried just hours after they are shaken from the trees.

Absolute Red berries are large in size, red in colour, and sweet in taste - less seeds and more flesh. They contain more polysaccharides than any other type of wolfberry (goji berry).

Goji berries - a fad that's lasted 2000 years

Goji berries (alternatively called Wolfberry) have been used in Traditional Chinese Medicine for thousands of years and is believed by those practitioners to treat a range of ailments.

What is a superfood?

Studies show that the goji berry is a nutrient rich 'super food', which means it's a very concentrated form of nutrients. The Absolute Red range of goji products can provide you with a daily boost as they are so packed with nutrients, minerals & vitamins contained in the one food source.

1. High antioxidant properties
2. Contains 11 essential and 21 trace dietary minerals
3. Contains 18 amino acids
4. 6 essential vitamins (including more vitamin C than an Oranges)
5. Contains 8 polysaccharides and 6 monosaccarides
6. Contains 5 unsaturated fatty acids (including essential fatty acids linoleic acid and alpha-linolenic acid)
7. Contains 5 cartenoids including beta carotene
8. Has numerous phenols associated with antioxidant properties
9. Calcium
10. Potassium
11. Iron
12. Selenium
13. Vitamin C
15. Numerous phyto chemicals